Returning to the roots


New labels, a new statement of identity.

In changing the labels on its beers, the Chimay brewery was determined to reaffirm its full character and give back to its bottles an identity that underlines its origins.

This return to our roots is expressed in a sober, elegant style, inspired by 3 clear and considered choices:

- Use of the historic Chimay colours. Form and gilding is a strong part of Chimay's history

- Red, White and Blue: Strong, pure colours which have identified Chimay beers for many years

- An emphasis on Belgian roots and a Trappist identity

A modern evolution which strictly respects the history of the Trappist Chimay brewery, giving full expression to the foundation of its beers. …


Published on 08/05/2014