Communication policy

We direct your particular attention to the consumption of our products in moderation. That is why we are associated with the Arnoldus Group, right from its beginning.

The Arnoldus Group was created in 1992 at the initiative of the Belgian brewers, and has for its purpose:

  1. To promote the responsible consumption of beer;
  2. To contribute to the prevention of any alcohol abuse;
  3. To distribute information relative to the intelligent consumption of beer;
  4. To promote dialogue and collaboration with all involved parties, whether at the regional, national, or international level;
  5. To carry out research liable to contribute to consumer education and information;
  6. To develop a code relative to all of the promotional sales activities that will bind the members of the Association and to support its application.